What is influencer marketing?

When a consumer’s buying decision is influenced by someone, that person is an “influencer”.

They may be a celebrity, a friend, a colleague or a blogger, but they generally share a couple of social media traits. The influencer has a vast number of dedicated followers and/or readers on social media.

The influencer is perceived as a trustworthy entity. This relationship can be tapped into to promote brands, products and events to highly specific target audiences. Welcome to the era of Influencer Marketing. The rise of social media has enabled more people to share more information with a wider audience. This has paved the way for a new breed of celebrities: the digital influencers.

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CREATIVE CAMPAIGNS

Together we develop your next exclusive social media campaign and connect you with all the right authentic people to spread the right word. Campaigns are specifically tailored to each brand, product or event, ensuring an effective outcome and a high reach within the target group.

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BRAND BUILDING

We are a full service digital advertising agency, we know how, why, where, when and who. With carefully selected influencers, we develop, execute and monitor all aspects of your campaign with quality control guaranteed.

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SOUND + VISUALS

Our in-house department for digital sound-, photo- and video-recording and editing assists our influencers and partners in creating beautiful and original content.

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PRODUCT PLACEMENT

We assist you in finding the right place, time, looks and personalities for your brand, products or events. Our network of authentic power influencers ensure genuine, personal and high quality content that generates buzz, engages hundreds, thousands or millions of followers helping increase brand visibility.

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BRAND AMBASSADORS

Our influencers become your Brand Ambassadors. Through specifically directed brand endorsement, our network of global influencers can positively affect the buying decision of thousands or millions of end-consumers in a nice, organic, but powerful way, unlike anything seen in old-school-marketing, resulting in increased sales and brand awareness.

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REPORTING + ANALYSIS

Influencer marketing gives extremely measurable and tangible results. After campaign end, our data department will provide you with detailed reports on measured engagement metrics, user interactions, total reach, location, gender and sales tracking. Ensuring the full outcome of any campaign – preparing you perfectly for the next, and the next and the next.

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PRICING + BENEFITS

The costs for each campaign vary, depending on reach, creative development, distribution and content. Our prices are guaranteed competitive – giving you the highest possible value for any marketing budget. Our reporting and analyses are second-to-none without any additional costs for partners.
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Strategic Consultancy

Optimising social media profiles – reaching core target groups. Our team of strategic, technical and creative advisors assist brands and agencies around the world and across all platforms, making sure the ideal customers are reached.

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Select Influencers

We know social media, always tracking who is the right match for you. We know how to make campaigns work. And we know how and when to match partners, products and brands with the right audience. Picking the right influencers to promote or market a product is essential.

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Campaign Execution

We endeavour to sustain a resilient, integrated, innovative and organically performing business model that translates into increased value and immune prosperity for our company and partners

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Measure and adjust

Benchmarking your website's performance helps you make great choices for your business.

Feel like you’re just winging it with your influencer marketing strategy? Perhaps you’vedone some Planning, a lot of Doing, but little to no Checking and measuring. But you have no way to adjust and optimise your influencer marketing efforts based on a data-driven approach. Don’t worry, Social Works has your back.

At the end of the day, it’s not about how many people you’ve reached. It’s about how many of the “right people” you’ve influenced, and how those figures align with your influencer marketing strategy objectives. This is where Social Works comes in.

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